promote pro‧mote [prəˈməʊt ǁ -ˈmoʊt] verb [transitive]
1. to help something develop, grow, become more successful etc, or encourage something to happen:

• The CBI is in favour of promoting alliances between small businesses.

• Oftel favors firm controls on pricing to help promote competition.

• Capital spending enables companies to reduce costs, increase employment and generally promote economic growth.

2. MARKETING to try hard to sell a product or service by advertising it widely, reducing its price etc:

• The book will be heavily promoted by publisher Random House.

• We need a credible strategy for promoting high-definition television.

3. HUMAN RESOURCES to give someone a better paid, more responsible job in a company or organization:

• He turned increasingly to Mr. Barr for help and eventually promoted him to deputy attorney general.

promote somebody to something

• Univision Holdings Inc. has promoted four executives to new posts as part of a reorganization.

4. COMMERCE to be responsible for arranging a large public entertainment event, especially a musical or sports event:

• The athletics events are promoted jointly by industrial and commercial sponsors.

* * *

promote UK US /prəˈməʊt/ verb [T]
MARKETING to encourage people to buy or want something, through advertising, offers of lower prices, special events, etc.: »

Marks was there promoting his new book.


The vaccine is being heavily promoted by its maker.


The guide has been designed to promote sales of their financial products.

Compare ADVERTISE(Cf. ↑advertise)
GOVERNMENT, COMMERCE, ECONOMICS to encourage the existence or development of something: »

promote growth/business/development


promote efficiency/innovation


promote trade/competition


promote democracy/diversity

HR, WORKPLACE to give someone a higher or more important job or rank: »

Before being promoted, she worked as a senior manager for 15 years.

promote sb to sth »

In August, he was promoted to the homicide division.

STOCK MARKET to start listing (= giving the price of) a company's shares on a more important stock index (= system that shows changes of the average prices of shares on a particular stock market): promote sth to sth »

All eight companies are to be promoted to the FTSE 100 index.

Financial and business terms. 2012.

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Look at other dictionaries:

  • Promote — Pro*mote , v. t. [imp. & p. p. {Promoted}; p. pr. & vb. n. {Promoting}.] [L. promotus, p. p. of promovere to move forward, to promote; pro forward + movere to move. See {Move}.] [1913 Webster] 1. To contribute to the growth, enlargement, or… …   The Collaborative International Dictionary of English

  • promote — [prə mōt′, prōmōt′] vt. promoted, promoting [ME promoten < L promotus, pp. of promovere, to move forward: see PRO 2 & MOVE] 1. to raise or advance to a higher position or rank [she was promoted to manager] 2. to help bring about or further the …   English World dictionary

  • promote — I (advance) verb advocate, advance in rank, aggrandize, better, dignify, elevate, encourage, exalt, favor, forward, further, graduate, help, magnify, move up, pass, prefer, producere, promovere, provehere, push up, raise, upgrade II (organize)… …   Law dictionary

  • promote — [v1] help, advance advertise, advocate, aid, assist, avail, back, befriend, benefit, bolster, boost, build up*, call attention to, champion, contribute, cooperate, cry*, develop, encourage, endorse, espouse, forward, foster, further, get behind,… …   New thesaurus

  • Promote — Pro*mote , v. i. To urge on or incite another, as to strife; also, to inform against a person. [Obs.] [1913 Webster] …   The Collaborative International Dictionary of English

  • promote — late 14c., to advance (someone) to a higher grade or office, from L. promotus, pp. of promovere move forward, advance, from pro forward (see PRO (Cf. pro )) + movere to move (see MOVE (Cf. move)). General sense of to further the growth or… …   Etymology dictionary

  • promote — forward, further, *advance Analogous words: *help, aid, assist: *speed, quicken, hasten, hurry Antonyms: impede Contrasted words: *hinder, obstruct, block, bar …   New Dictionary of Synonyms

  • promote — ► VERB 1) further the progress of (a cause, venture, or aim); support. 2) publicize (a product or celebrity). 3) raise to a higher position or rank. 4) transfer (a sports team) to a higher division. ORIGIN Latin promovere move forward …   English terms dictionary

  • promote — verb 1 encourage sth ADVERB ▪ strongly ▪ Human rights are strongly promoted by all our members. ▪ actively, directly ▪ indirectly ▪ …   Collocations dictionary

  • promote*/*/ — [prəˈməʊt] verb [T] 1) to support something, or to help something to develop a campaign to promote recycling[/ex] Young plants are exposed to bright light to promote growth.[/ex] 2) to attract people s attention to a product or event, for example …   Dictionary for writing and speaking English

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